James was brought in to creatively direct the very first campaign any Pernod Ricard brand had ever done internally. Teaming up with Pernod Ricard Australia’s internal team of creatives, as well as cherry picked specialists, the campaign was so well received that the marketing budget was tripled. It rolled out in key locations all over the country and saw the brands market share grow by 7%.
Creative Director: James Adams (Corporate Giant)
Director: James Adams (Corporate Giant)
Executive Producer - Zac Carmody
Producer - Chris Hemmings
DOP - Liam OBrien
Gaffa - Craig Knight
1st AC - Jordy Simpson
Sound - Ahmed Natiq
Stills Photographer - Maclay Heriot
Stylist - Jess Reis
Food/Cocktail Stylist - Jodi Wuestewald
Line Producer - Annie Croke
Runner - Abigail Lengui
Hair & Make Up - Jaclyn Hnitko
Hair & Make Up Assistant - Gina Cartwright
Pernod Brand Manager - Amy Sinclair
Pernod Brand Specialist - Alice Newport